The Diffusion Group (TDG) States: Disney+ Likely to be Well Received
New research from The Diffusion Group (TDG) finds that Disney’s upcoming direct-to-consumer (DTC) subscription service, Disney+, will likely see solid interest — assuming it comes to market at the right price. TDG recently surveyed adult broadband users regarding the likelihood they would sign up for “a Netflix-like service from Disney” that included: The Disney movie library (titles from Disney, National Geographic, Pixar, and Marvel, including Star Wars movies); The largest collection of Disney TV shows for children; and Original shows and movies created exclusively…
