The Harlem Globetrotters
Today, the Harlem Globetrotters tipped off their latest contest through a partnership with Disney XD Canada and a guest appearance on the network as part of the annual Platypus Day special event, which aired over the weekend. This is the first-ever promotion between the Harlem Globetrotters and Disney XD Canada, two brands that are exceptional leaders in kids entertainment.
The contest will run from March 3 to March 23 and will give kids the opportunity to enter daily on DisneyXD.ca for a chance to win four tickets to a Canadian Harlem Globetrotters game and experience a meet and greet with Globetrotters players. Kids can also tune in to Disney XD Canada’s March Break marathons and the Disney Channel Original Movie Phineas and Ferb: Across the 2nd Dimension during the week of March 10 to see bonus codes that will earn them additional contest entries.
“We are thrilled that the Globetrotters and Disney XD can come together for the first time and use our TV, online and live platforms to their best advantage – to entertain and excite kids and their families,” said Globetrotters EVP of Brand Marketing Angela Leaney.
On-air and online promotion, featuring Harlem Globetrotter stars Dizzy Grant, Hi-Lite Bruton and Sweet J Ekworomadu will run on Disney XD Canada throughout the month of March and within arena activation beginning in April.
“As a brand committed to transporting kids into worlds of fun and inspiring adventures, we look for brand extension opportunities that will allow us to stay true that promise. The Harlem Globetrotters have the unique ability to combine sport, skill and humour into an unrivaled entertainment experience that is synergistic with our own brand attributes. We’re thrilled to be partnered with this like-minded brand on this inaugural contest,” said Katie Gillespie, Marketing Manager, Family and Disney XD.
