Travelocity “Go Smell the Roses”
In collaboration with New Mexico Tourism and Disney, Travelocity’s latest “Let’s Roam” webisodes roam to New Mexico to discover the destinations and stories behind the scenes of Disney / Jerry Bruckheimer Films’ much-anticipated epic adventure, “The Lone Ranger,” opening in U.S. theaters on July 3.
The film stars Johnny Depp as Tonto and Armie Hammer as The Lone Ranger. Travelocity Senior Editor, Courtney Scott, and the Travelocity Roaming Gnome embark on four different adventures inspired by the film and the destination. From hot air ballooning over the Rio Puerco, where the town of “Colby” was built from the ground up, to road tripping into the mountains of Angel Fire through the Cimarron Canyon where the film’s epic train scene was shot, these special “Let’s Roam” webisodes showcase the diversity and beauty that New Mexico has to offer.
Two “Let’s Roam with The Lone Ranger” webisodes premiere this week; the first taking you inside Rancho de Los Suenos, near Albuquerque, N.M., the site of “The Lone Ranger’s” Cowboy Bootcamp, and the second teaching you how to be a modern-day outlaw in New Mexico. Two other webisodes will air throughout “The Lone Ranger” promotional period, including:
“Hot Air Ballooning over the Rio Puerco” – releasing on Wednesday, July 3
“Summer Road Trip: On the Trail of The Lone Ranger” – releasing on Wednesday, July 10
Walt Disney Pictures ‘The Lone Ranger’
The New Mexican locations visited in this custom co-branded series include Santa Fe, Albuquerque, Madrid, Angel Fire, Eagle Nest, and Cimarron Canyon State Park.
To roam with Travelocity and The Lone Ranger viewers can subscribe to the weekly HD videos on Travelocity’s YouTube Channel or view webisodes at www.travelocity.com/LetsRoamTV. Consumers can also follow along on Twitter with @Travelocity, @roaminggnome and @CourtScott using hashtags #letsroam, #LoneRanger and #NewMexicoTRUE.
