Christmas

Duracell® Powers Imaginations This Holiday Season with All New Star Wars Film “Battle for Christmas Morning”

November 4, 2015

Duracell, the official battery power of the all-new “Star Wars: The Force Awakens” toys, is powering imaginations everywhere this holiday season with the release of its new film, “Battle for Christmas Morning.” The spot features a 14-year old boy and his 9-year old sister entering a limitless world of creativity once Duracell Quantum batteries are inserted into their new lightsaber toys. The 60-second spot, which features appearances by original Star Wars characters, C-3PO and R2-D2, highlights the power and importance…

Hallmark Star Wars™ Branded itty bittys®: A Big Help This Holiday Season To Families In Need

November 3, 2015

Jonathan

Disney News, Star Wars, Walt Disney Company

This holiday season, Hallmark is once again supporting Toys for Tots with the launch of four popular Hallmark Star Wars itty bittys® characters decked in holiday attire − Chewbacca™, Yoda™, R2-D2™ and C-3PO™. For each purchase of one of these holiday Star Wars branded itty bittys, Hallmark will donate $1 to Toys for Tots. “We’re thrilled to again support such a wonderful program that brings joy to millions of children,” said John X. Watson, president – Hallmark Retail. “Especially during…

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