This holiday season, Hallmark is once again supporting Toys for Tots with the launch of four popular Hallmark Star Wars itty bittys® characters decked in holiday attire − Chewbacca™, Yoda™, R2-D2™ and C-3PO™. For each purchase of one of these holiday Star Wars branded itty bittys, Hallmark will donate $1 to Toys for Tots.
“We’re thrilled to again support such a wonderful program that brings joy to millions of children,” said John X. Watson, president – Hallmark Retail. “Especially during this magical season, it’s great to see people using the Force for good.”
Now through Christmas Eve, customers can spread a little itty bittys love and make a big difference for families who might not otherwise be able to provide gifts for their children. The special holiday Star Wars themed itty bittys are available for $6.95 each at Hallmark Gold Crown® stores and online at Hallmark.com, while supplies last.
In addition to a monetary contribution, Hallmark will donate a variety of itty bittys plush toys to Toys for Tots.
“We’re thankful to Hallmark for their continued support,” said retired Marine Major Bill Grein, vice president of marketing and development, Marine Toys for Tots Foundation. “This program helps us create magical holidays for children in need, and it’s special that the families who buy these itty bittys get to share in the joy too.”
Hallmark anticipates that it will give up to $2.3 million worth of product and donations to Toys for Tots this holiday season. Last year, Toys for Tots provided toys to nearly 7 million children.
For more information about Hallmark’s partnership with Toys for Tots, please visit Hallmark.com. To locate a Hallmark Gold Crown store, visit Hallmark.com/stores.
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