Silvergate Media (“Silvergate”), the international TV production and licensing company focused on pre-school children’s entertainment based in New York and London, has signed a three year master toy renewal deal for Octonauts, its undersea preschool adventure property with Fisher-Price Inc., one of the world’s leading manufacturers of infant and preschool toys and a subsidiary of Mattel Inc.
Now in its fourth season Octonauts is aired in over 100 countries across the world, including on Disney Channel (USA), ABC (Australia), TF1 (France) and Super RTL (Germany). Octonauts is also broadcast on China Central TV (“CCTV”).
Fisher-Price have been Silvergate’s toy partner for Octonauts since 2011, with the brand established as a leading preschool toy property in the United States, UK, Europe, Australia, and Korea. A successful toy launch is underway in China, with Russia to follow this Fall.
Fisher-Price plans to launch over 20 new toys in 2016, based around a fantastic “Year of Slime” play pattern.
Waheed Alli, CEO, Silvergate said:
“We are thrilled to have renewed our partnership with Fisher-Price demonstrating our commitment to working with world-class partners to develop fantastic toys.
“Octonauts is now truly a global property, and continues to go from strength to strength as a unique and exciting pre-school brand.
“As the show gains popularity in new markets, we look forward to millions more children enjoying Octonauts toys at home.”
Susie Lecker, EVP Chief Brand Officer, Toybox Division, Mattel Inc. said:
“We’ve really enjoyed bringing the underwater world of Octonauts to life thanks to a globally relevant aquatic and rescue theme that’s so toyetic that the toys jump out of the show.
“Silvergate’s dedication to support Octonauts with continuous new content paired with an aggressive pursuit of content distribution makes them a terrific partner.”
Under the three year master toy license, Fisher-Price has global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids.