Second Wind coming to Disney World

Second Wind coming to Disney World

Directed at agency principals and key managers, Second Wind’s TNAS – The New Agency Species workshop will address top priorities for advertising agencies and marketing firms desiring to stay competitive, including the need for agencies to continually re-invent themselves through new technologies, innovative strategies and streamlined processes. This workshop will take place at Disney’s BoardWalk Resort in Lake Buena Vista, FL, and run from Thursday, February 27, through Friday, February 28, 2014.

Second Wind designed the TNAS workshop to help agencies understand and embrace recent changes that have permeated the advertising industry. In addition to discussing the most relevant topics and innovative concepts facing agencies today, this workshop provides the tools agencies need to successfully implement change and stimulate growth.

“TNAS promises to be a powerful event, presenting attendees with seven sessions aimed at helping agencies evolve by developing new skills, improving processes and revamping culture,” said Tony Mikes, Second Wind managing director and workshop facilitator. “We’ll examine a fresh approach to agency new business; discuss going beyond creating interest to marketing that harvests customer intent and nurtures customers into brand-focused communities; share how agencies can change-up employee compensation by focusing on monthly performance goals; and provide new perspective on brand-storytelling in an age when customers choose how, when and where they interact with brands.”

TNAS is Second Wind’s third winter workshop event, held annually at Walt Disney World®, and specifically framed for agency principals and top-level managers.

“Our workshop format allows attendees to interact and discuss each topic,” said Mikes. “Not only do our participants leave with a pile of new ideas to refresh and invigorate their businesses, but we always come home with renewed respect for the innovative thinking of our attendees. It is an enriching and energizing event that we look forward to every year.”

Learn more about TNAS – The New Agency Species at

Second Wind’s chief guru and managing director Tony Mikes is a former advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. He conducts agency management workshops, serves as a management consultant to individual agencies and has addressed many advertising associations and trade organizations. He is also an author and contributing writer to numerous industry trade publications.

Founded in 1988, Second Wind is a thought leader and innovator to the advertising and marketing community, dedicated to helping members and users “BE better.” Second Wind serves advertising, graphic design, public relations, interactive and marketing firms across the US, Canada and internationally. Second Wind is celebrating its 25th year of service.

For the latest information on Second Wind membership, or to learn more about Second Wind publications and seminars, visit, email or call 610-374-9093.