Peoples Jewellers unveils exclusive new Enchanted Disney Fine Jewelry designs inspired by Disney’s upcoming live-action adaptation of the 1992 classic Aladdin. The inaugural film collaboration between Walt Disney Studios and Peoples brings the magic and artistry of the Cave of Wonders to a real-life jewelry collection.
The new jewelry collection is an important addition to the existing Peoples Enchanted Disney Fine Jewelry collection, and features styles from the film’s Cave of Wonders that are available exclusively at Peoples. With elegant designs inspired by these classic stories, the collection evokes the distinctive feeling of Disney through intricate styles that reflect the diverse personalities and qualities of timeless Disney characters. By marrying the magic of Disney with the exquisite craftsmanship of Peoples, these striking designs embody the style and trends that Peoples customers expect.
Inspired by the beautiful colors of Jasmine’s costume from the film, the exclusive designs feature swiss blue topaz stones, brilliant diamonds and unique arabesque details which capture the strong-willed, courageous and adventurous spirit of Princess Jasmine and the inherent charm of Aladdin. Available now in-store and online, the collection includes 20 new fashion and bridal products for customers seeking quality and value.
“The Peoples woman is strong and self-aware like Jasmine. Expanding on our collaboration with the Walt Disney Studios is a great opportunity for us to take inspiration from the brilliant, unique women who celebrate and embody this spirit,” said Jamie L. Singleton, President, Kay, Zales and Peoples Jewelers. “These unique exclusive pieces combine the rich iconography of the film with the emotional meaning an individual piece of jewelry carries. We know these new designs will make a lot of wishes come true.”
Television Commercial’s ARE COMING! The collaboration also includes several marketing initiatives, including a TV commercial and behind-the-scenes featurettes highlighting Disney and Peoples creativity and magic. Opening in the fictitious port city of Agrabah, a trading city on the Silk Road, the campaign will captivate audiences with new looks at some of the iconic and beloved scenes from the film, while discovering the detailed process behind creating this magical jewelry.