Murata announced that a new show called The SpectacuLAB will be coming to Innoventions® Pavilion in Epcot® at Walt Disney World® Resort in Florida this November. The new experience will feature demonstrations that bring to life the wonders of science and innovation. The interactive and entertaining experiments will allow guests to discover how science and Murata technologies come together to create consumer products such as mobile devices, healthcare equipment and automotive electronics.

Located in the heart of Epcot, Innoventions Pavilion features unique exhibits that focus on scientific and technological innovations that are fun for the whole family. These hands-on, interactive exhibits allow guests of all ages to be immersed into ideas that inform, entertain and inspire.

“The SpectacuLAB will spark the intellectual curiosity of children and adults alike,” said Tsuneo Murata, President of Murata Manufacturing Co., Ltd, a worldwide leader in the design and manufacture of electronic components. “We are excited to share this with guests visiting Epcot at Walt Disney World.”

Murata’s innovative technology and use of advanced scientific principals were combined with Disney Parks Live Entertainment and Science from Scientists, a national, award-winning non-profit which promotes the importance of the fields of science, technology, engineering and mathematics (STEM) to develop this show. By creating interactive, in-classroom experiments presented by real scientists, the organization encourages students to get excited about science through direct experiences.

“Epcot is the perfect venue to help encourage STEM participation,” said Dr. Erika Ebbel Angle, founder and Executive Director of Science from Scientists. “Teaming up with Murata allows us to showcase scientific concepts in an exciting and hands-on fashion. We are thrilled to further STEM education at a place like Disney that inspires so many children and families.”

The audience participation in the demonstrations with the on-hand scientists include:

  • Guests playing ultrasonic sensor drums, simply with the wave of their hand
  • Changing the colors of barometric pressure cubes by only raising or lowering the cube
  • Accelerometer sensors measuring the guest’s force when using a hammer
  • Observing a scientist explain the principle of force by comfortably resting on a bed of nails.

More information on The SpectacuLAB can be found on our Events page at