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Harley-Davidson, Marvel Join Forces in National Search for Real-Life Fan to Star in New Digital Franchise

Harley-Davidson, Marvel Join Forces in National Search for Real-Life Fan to Star in New Digital Franchise

Harley-Davidson, Marvel Join Forces in National Search for Real-Life Fan to Star in New Digital Franchise

Harley-Davidson and Marvel Entertainment, LLC, have teamed up once again to defend freedom and tame explosive city streets in – and beyond – the popular film franchise, Marvel’s Captain America: The Winter Soldier. Since the early days of Captain America, he has been associated with Harley-Davidson, and the latest chapter of the film saga is no different as the Super Hero now revs up a brand new Harley-Davidson Street 750.

Captain is Looking for a Few Good Agents

Captain is Looking for a Few Good Agents

To unite fans of both brands, Harley-Davidson is seeking candidates to join Captain America as “Agent 1” and star in a brand-new digital franchise, which will introduce a new chapter of action, including a group of characters created by Marvel’s Custom Division exclusively for Harley, and feature the new Harley-Davidson Street 750. The mini-movie and digital comic will debut in Marvel and Harley-Davidson online and social channels this summer.

“Our collaboration with Marvel puts fans directly into the center of the action like never before,” said Dino Bernacchi, Harley-Davidson U.S. Director of Marketing. “Starring as the hero in this new chapter with Marvel is not only the new Street 750 – but a real-life fan as well. The Street’s features are right in line with the authenticity, toughness, action and individualism for which Captain America is known and revered by fans around the world, and sourcing our new hero directly from that pool is equally as real and authentic.”

Digital Casting Call

To enter the Harley-Davidson Captain America: The Winter Soldier online contest, special agent hopefuls are invited to complete an online skills assessment and select a custom bike of their choice at www.h-d.com/marvel. After completing the assessment, each candidate receives a badge and special promotional offer. Legal residents of the United States who are at least 18 years of age can enter now through April 30.

One grand prize winner will not only land the role as the eponymous “Agent 1,” they also will rule the streets with a brand new custom Harley-Davidson Street 750 motorcycle and a rider training course, including a stunt riding lesson with Marvel’s Captain America: The Winter Soldier stunt rider Riley Harper.

The Street 750 and Street 500 from Harley-Davidson, the latest additions to Harley-Davidson’s Dark Custom line-up, feature the all-new liquid-cooled Revolution X™ engine, housed in a narrow and lean chassis built for agility. New suspension and a broad handlebar sweep provide the confidence and maneuverability you need when managing tight turns and fast moves in defense – or pursuit of – freedom. It also has the premium, minimalist Dark Custom style that serves as a blank canvas for riders to customize.

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