Earth Friendly Products®, the maker of ECOS™ laundry detergent and over 200 environmentally friendly home cleaners, is expanding its partnership with The Walt Disney Company with the launch of Disney ECOS™ for Pets! Stain & Odor Remover. Disney’s beloved Mickey Mouse and Pluto characters have been added to the plant-powered ECOS™ for Pets! line of safer pet care products. Launched at Natural Products Expo West in March 2018, the Disney-licensed product is expected to be on retail shelves in time for National Pet Day, April 11th.
Disney ECOS™ for Pets! Stain & Odor Remover, available in three sizes: a 22-ounce sprayer, 32-ounce bottle and 128-ounce refill, is designed to neutralize pet odors and lift tough stains on clothes, carpets, rugs or other water-safe surfaces. The plant-powered formula with enzymes is safer for people, pets and the planet.
“The addition of Disney to the ECOS™ for Pets! line adds a familiar face to our brand for pet parents,” said president and CEO Kelly Vlahakis-Hanks. “This is the first time we’ve extended our Disney license beyond the Disney ECOS™ Baby product line. We specifically chose one of our oldest and most successful formulas for this extension and hope that pet parents will also identify with the sweetness of the Disney characters.”