The Muppets On the Toyota Commercial Set
The Muppets gang and Toyota will take a ride into history this year, connecting with Latinos across the country for the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014. The team will appear in two 30-second television commercials for the all-new 2014 Toyota Highlander that will debut on Fox Sports Deportes during the historic first Spanish-language broadcast of the Super Bowl on Sunday, February 2.
In each of the spots, dancing, singing and fun-loving Muppets show that with room for up to eight human passengers, or over a dozen Muppets, the Toyota Highlander has plenty of room for everything—everything except boring.
“Toyota is thrilled to take part in a defining moment in U.S. sports history,” said Jack Hollis, Vice President of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc.
“Connecting with Hispanic consumers has been a longstanding priority for Toyota. Engaging them in-language, in-culture and with such iconic characters on such a grand stage is very exciting.” Both commercials will debut and air twice during the second quarter of the game.
Kermit on the Toyota Set for the new Super Bowl Spot
In addition to the television spots, Toyota will publish real-time Spanish-language content featuring the Muppets during the big game through Toyota’s Latino-specific Vine, Twitter and Facebook properties.
Hispanic influencers will also be part of the mix through their own channels to add an additional layer of real-time conversation.
