The Comic-Con International subscription video-on-demand (SVOD) service, the new platform from Lionsgate (NYSE: LGF) and Comic-Con International launching early next year, will feature an original, unscripted series with Her Universe, the wildly popular fangirl fashion company, it was announced tonight to a packed crowd during the “Her Universe Fashion Show” at this year’s Comic-Con International. The reality series, the first original content announced for the new SVOD service, will follow the contestants as they design their geek couture concepts from scratch and make plans to model them at next year’s “Her Universe Fashion Show.”
Ashley Eckstein (Star Wars: The Clone Wars, Star Wars Rebels, Founder of Her Universe), Ashley Tisdale (Clipped, Young and Hungry) and Jennifer Tisdale (Inner Circle) will executive produce the series, which will be produced by Her Universe, Blondie Girl Productions and Lionsgate.
“The Comic-Con SVOD service is about creating and delivering content specifically for and about this amazing and passionate fan base,” said Seth Laderman, Executive Vice President & General Manager of the new channel. “With Ashley Eckstein and Ashley and Jennifer Tisdale, we have an incredibly dynamic, creative, and talented team with a broad range of experience in franchises that our Comic-Con audience loves. We believe that they will deliver a program that speaks directly to our core fans.”
“We are beyond excited to be partnering with Lionsgate and Comic-Con for this new platform,” said Ashley Eckstein. “Five years ago, when we launched Her Universe, fangirls were an afterthought and “Geek Fashion” was nothing more than a men’s boxy t-shirt. Together, with my partner, The Araca Group, we set out to build an empowering community and merchandise line for fangirls to step into the spotlight and feel celebrated and stylish! Five years later Geek Fashion is a trending topic and we cannot wait to show the world that it’s here to stay.”
“One of the things we love about Ashley’s “Her Universe” reality show is that it captures the incredible diversity of our fan culture,” said Comic-Con’s Director of Marketing & Public Relations David Glanzer. “Not a competition show in the traditional sense, this series will immerse viewers in the preparations, excitement and suspense leading into next year’s geek fashion competition. It’s a perfect kick-off to a programming slate designed to bring the magic of Comic-Con to online audiences 365 days a year.”
The unscripted series will follow the designers as they are chosen for the fashion show, the joy and stress of creating their geek couture, and the pressure of the fashion show itself as they wait to learn the winning designs selected by judges and the audience. In addition to delivering the excitement of the competition itself, the show will also give audiences an exclusive behind-the-scenes look at how designers hone and practice their craft. Further announcements are expected soon for a slate that will be comprised of original content, films and television series from Lionsgate and other studios aligned to Comic-Con fans’ diverse interests and archived footage from the Comic-Con International Convention’s 45-year history.
Last year, 17 of the top 20 North American box office blockbusters had a presence at the Comic-Con International Convention along with ground-breaking television series such as The Walking Dead and American Horror Story. Comic-Con International has grown from 300 attendees in the basement of San Diego’s U.S. Grant Hotel in 1970 to well over 130,000 fans from around the world in 2014, marking its evolution into a staple of popular culture and the longest-running comics and popular arts convention in America. Badges for this year’s Comic-Con sold out in 60 minutes.
Fans may visit Comic-Con.com to become the first to learn details about the new service.