Birds Eye Vegetables Launches New Products Featuring Disney Characters, Just in Time for October’s National Family Health Month
Birds Eye Vegetables, the number one name in frozen vegetables, owned by Pinnacle Foods Inc., announced a first-of-its-kind frozen offering, bringing nutritious, veggie-rich side dishes to kids, featuring Disney characters they know and love.
The Disney offerings by Birds Eye feature pastas in the shape of today’s favorite Disney characters including Anna, Elsa, and Olaf from Disney’s Frozen; Lightning McQueen and Mater from Disney-Pixar’s Cars; and classic characters Mickey Mouse and Minnie Mouse. Varieties include: whole grain pasta and corn with a butter sauce, pasta and broccoli with a cheese sauce, pasta and peas with a parmesan cheese sauce, and pasta and carrots with a tomato sauce.
“Encouraging children to eat vegetables everyday is central to our mission at Birds Eye,” said Mike Barkley, Senior Vice President/General Manager, Meals and Sides at Pinnacle Foods. “Through our collaboration with Disney, we are helping parents put quick, nutritious, flavorful meals on the table that their children will love.”
According to the State Of The Plate report, nine out of ten people in the United States do not get enough vegetables. Birds Eye is striving to move the needle on vegetable consumption among families with convenient and flavorful veggie-filled options for every age group.
“This collaboration with Birds Eye vegetables furthers our Magic of Disney’s Healthy Living Commitment,” said John T. King, Vice President, Licensing Consumables at Disney Consumer Products. “Our hope is that with the help of their favorite Disney characters, families can enjoy nutritious and convenient meal options together.”
These four varieties are available now, and for more information on Birds Eye products, please visit www.birdseye.com.
