lucasfilm

Specially Wrapped Dodge and Viper Vehicles Patrol L.A. Streets This Weekend in Celebration of Upcoming “Star Wars: The Force Awakens”

  The weekend before “Star Wars: The Force Awakens” opens in theaters worldwide, Dodge is taking to the streets of greater Los Angeles with a team of specially wrapped Dodge vehicles to give fans the opportunity to take photos and videos with them. Fans can get their pictures taken with First Order Stormtrooper-themed white Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat, plus Kylo Ren-inspired black Dodge Viper ACR Vehicles patrol Los Angeles-area streets Friday, Dec. 11 – Monday,…

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The Force Awakens at Disney Parks with New and Enhanced Star Wars Experiences at Walt Disney World Resort and Disneyland Resort

The Force awakens at Disney Parks with the addition of new and reimagined Star Wars experiences debuting in both California and Florida just in time for the Dec. 18 release of the new movie, Star Wars: The Force Awakens. Celebrating all things Star Wars, the exciting experiences at Disneyland Resort in California and Walt Disney World Resort in Florida will entertain fans of the movie saga and guests who are looking forward to future Star Wars-themed lands. New experiences debuting…

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Code.org, Disney and Star Wars Launch Hour of Code “Build-Your-Own-Game” Tutorial to Broaden Computer Science Participation

Today, Code.org unveiled a Star Wars-themed computer science tutorial featuring Princess Leia, C-3PO and R2-D2 as well as Rey and BB-8 from the upcoming film Star Wars: The Force Awakens. The online lesson kicks off the third-annual global Hour of Code campaign, in honor of Computer Science Education Week, December 7-13, 2015. Thanks to Disney and Star Wars, students will learn to write code that allows them to create fun challenges and games using Star Wars characters. Participants will join…

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Duracell® Powers Imaginations This Holiday Season with All New Star Wars Film “Battle for Christmas Morning”

Duracell, the official battery power of the all-new “Star Wars: The Force Awakens” toys, is powering imaginations everywhere this holiday season with the release of its new film, “Battle for Christmas Morning.” The spot features a 14-year old boy and his 9-year old sister entering a limitless world of creativity once Duracell Quantum batteries are inserted into their new lightsaber toys. The 60-second spot, which features appearances by original Star Wars characters, C-3PO and R2-D2, highlights the power and importance…

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Star Wars: The Force Awakens on the Great Wall of China

“The Force“ is strong in China! The much anticipated “Star Wars: The Force Awakens” debuted its new trailer on the Great Wall of China on the evening of October 20. The grand campaign entitled “The Force Awakens on the Great Wall” was organized by the Walt Disney Company on the Juyongguan section of the Great Wall of China, bringing together numerous media representatives and fans to experience “The Force.” The premiere of the official Chinese trailer for “Star Wars: The…

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Iconic Star Wars Kraft Macaroni & Cheese Joins the World’s Largest Memorabilia Collection of the Franchise in New Commercial and more!

Two iconic brands deeply rooted in American culture, KRAFT Macaroni & Cheese and Star Wars, are joining forces to give fans an out-of-this-world experience. The new KRAFT “Star Wars Macaroni & Cheese” campaign transcends generations with the launch of TV commercials and the KRAFT Star Wars Room – an interactive website giving fans exclusive access to explore rare Star Wars memorabilia, including boxes of limited-edition Star Wars KRAFT Macaroni & Cheese and collectible character posters. KRAFT is celebrating the shapes’…

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Toy Industry Names Disney’s Bob Iger as 2016 Inductee into Esteemed Hall of Fame

The Toy Industry Association (TIA) announced today that it is excited to induct Robert  A. Iger, Chairman and CEO of The Walt Disney Company, into the Toy Industry Hall of Fame. Mr. Iger was selected by members of TIA in recognition of his significant contributions to the industry and the impact his work has had on the lives of children worldwide. Mr. Iger joins an impressive roster of 70 toy industry luminaries, including Jim Henson and George Lucas, who have been…

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Disney Accelerator Showcases 10 Promising Start-Ups At Demo Day

The 2015 Disney Accelerator powered by Techstars, a program designed to accelerate the growth of start-up companies from around the world, hosted a Demo Day where the 10 participating companies presented their businesses to the investment and entrepreneurial communities, industry leaders and Disney executives. Many of the companies announced product launches and funding, as well as new relationships and programs with several divisions of The Walt Disney Company, including ABC, Disney Consumer Products and Interactive Media, ESPN, Lucasfilm, Marvel, Walt…

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Kabam, Disney Interactive, and Lucasfilm Launch Star Wars™: Uprising

Kabam, in collaboration with Disney Interactive and Lucasfilm Ltd., today announced the launch of Star Wars™: Uprising, the first mobile role-playing game that takes place between Star Wars™: Return of the Jedi™ and Star Wars™: The Force Awakens, following the death of the Emperor. The game is available now for free on iPhone, iPad, iPod touch and Google Play for Android devices. Star Wars: Uprising introduces players to the Anoat Sector, where they can band together with smugglers, freedom fighters,…

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The Walt Disney Studios Presents Upcoming Film Slate, Behind the Scenes, Hawaiian Shirts and More at D23 EXPO 2015

The Walt Disney Studios offers an exclusive look at its upcoming projects from Disney, Pixar, Marvel and Lucasfilm at D23 EXPO 2015, taking place August 14–16 at the Anaheim Convention Center. The Studio will unveil its animation and live-action film slates via two huge Hall D23 presentations featuring surprise guests and many unforgettable moments. Other not-to-be-missed events include a Frozen FANdemonium musical celebration with Kristen Anderson-Lopez and Robert Lopez and the 20th anniversary celebration of Disney•Pixar’s Toy Story with John…

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