The Walt Disney Company’s® Bruce Kimbrell, site leader for Disney Institute, joins the keynote line-up for the fifth annual DSES
DrivingSales today announced that The Walt Disney Company’s® Bruce Kimbrell, site leader for Disney Institute, joins the keynote line-up for the fifth annual DrivingSales Executive Summit (DSES). Leveraging Disney’s 90 years of branding success, Kimbrell will provide dealers with actionable insights to help their brands stand out in an increasingly competitive market. The DSES will be held Sunday, October 13th through Tuesday, October 15th, 2013 at the Bellagio Las Vegas.
“Very few brands have a more loyal following of consumers, nor a greater ability to attract new followers daily, than Disney. Auto dealerships today face a very crowded market and they need new, fresh and actionable branding strategies to set themselves apart from the competition,” said DrivingSales CEO Jared Hamilton. “Good branding methodologies translate to any business, and this brand-focused keynote will ensure our attendees leave invigorated with answers to the all important ‘Why Buy From Me?’ question, as well as with new strategies for driving their brands forward and ahead of the pack.”
The Walt Disney Company® is recognized worldwide as a leader in brand loyalty, and the keynote presented by Disney Institute will share some brand strategies and philosophies used by its businesses all around the world. Highlights of the presentation include:
- Employing strategies that will build loyalty connections with customers.
- Identifying a dealership’s brand promise and loyalty strengths, and developing action steps that align with customers’ expectations.
- Exploring techniques used to retain customers for life and identify reliable practices that drive financial results and repeat business.
- Examining the relationship between brand loyalty and marketing as a partnership that ultimately identifies the dealership.
- Developing employee enthusiasm and loyalty that leads to customer satisfaction.
Kimbrell serves as the site leader for Disney Institute West Coast operations. In this role, he works with international and domestic clients to develop tailored programming to fit specific needs. His passion for helping companies improve business practices has taken him around the world to locations such as Chile, Dubai, England, Arizona, Colorado and New York. Kimbrell began his Disney career as a skipper on the world-famous Jungle Cruise at the Disneyland Resort in Anaheim before embarking on the Disneyland Management Training Program. It was that decision that set him up for a dynamic leadership career with The Walt Disney Company®. Bruce has been a Disneyland Cast Member in a variety of leadership roles, including positions in Food and Beverage Operations, Merchandise, Marketing, and Guest Services.
The Disney Institute keynote is part of the fifth annual DSES line-up of insightful and inspiring expert presentations from innovators in- and outside the auto industry, including global search marketing authority Danny Sullivan – all offering implementable practices for issues critical to dealerships, from search marketing to reputation management to team building.
Each year the DrivingSales Executive Summit automotive conference sells out. Tickets are still available athttp://drivingsalesexecutivesummit.com/registration/. For more information about the DrivingSales Executive Summit and to register, visit: DrivingSalesExecutiveSummit.com or contact dses(at)drivingsales(dot)com. Stay tuned for DSES news as it develops on http://www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.
For more information check out today’s blog on DrivingSales at:http://www.drivingsales.com/blogs/DSNews/2013/07/15/disney-to-keynote-drivingsales-executive-summit.
