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The Style Club Launches Clothing Collection With Disney Star, Genevieve Hannelius, For The Fashionista’s First Ever Line, Titled ‘GbyG’

October 20, 2015 Disney Channel, Disney News, Walt Disney Company No Comments
G Hannelius launches #GbyG with The Style Club! Full collection available on thestyleclub.com!

G Hannelius launches #GbyG with The Style Club! Full collection available on thestyleclub.com!

 

The Style Club, a one-stop-shop for creating flash sale, limited edition capsule collections with young Hollywood starlets, is excited to announce their latest collaboration with Disney star Genevieve (aka “G”) Hannelius, a clothing collection titled GbyG. As of today, the limited time collection is now available for purchase at www.TheStyleClub.com.

The 22 piece collection, all priced under $50 per piece, was inspired by G’s own entrepreneurial endeavors; the 16 year old actor/singer is also the co-founder of the beauty app, Make Me Nails, and is widely admired by her fans for her girl boss ways. The collection includes tops, bottoms, outerwear and accessories ranging from graphics tees with quotes such as “she believed she could so she did”, to a baseball cap with her signature “babe” logo. According to G, “Babe is so much more than just a word. To us babe means you’re a confident young woman who loves to express herself and knows from inside to outside she’s unique and a #babe!”

To G, the full collection is all about empowerment. “Girls are major players, they’re so powerful,” says G. “I think there is a huge wave of girls in tech and girl entrepreneurs and that is the way it should be forever and always.”

G was super hands-on in the creation of the #GByG collection according to Style Club Founder, Hilary Hahn — “We really team up with these young, exciting, talented girls to create these capsule collections. G obviously is just a dream come true when it comes to her business-savvy background and her fashion ability. She also brings a very positive, inspirational outlook to her fans and she knows her fans very well.”

The full collection debuted last night in its entirety on a live stream via Periscope where G hosted a slumber party with fellow Disney stars Kayla Maisionet, Alexa Sutherland, Taylar Hender, and Kelli Berglund. Thousands of fans tuned in to watch and shop.

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