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M&M’S Unveils ‘X-Men: Apocalypse’ Commercial and Collectible Tins

Mars Chocolate North America unveiled a new commercial for M&M’S Chocolate Candies featuring your favorite M&M’S characters together with favorite X-Men characters.  The commercial release is timed with the highly anticipated 20th Century Fox’s motion picture event “X-Men: Apocalypse,” which premieres May 27. “M&M’S has been enhancing the experience of moviegoers for 75 years and we are really excited at the opportunity to shift from movie seats to movie scenes to help promote the upcoming feature film,” said Tanya Berman,…

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Marvel Encourages Women to ‘Be A Hero’ with New Her Universe Activewear Line

Disney Consumer Products and Interactive Media today announced a Marvel Super Hero makeover for women’s activewear via a new collaboration with fangirl fashion company, Her Universe. The stylish line for teens and millennial women is inspired by the forthcoming movie Marvel’s Captain America: Civil War and will launch this month at Kohl’s stores and Kohls.com. The capsule collection featuring looks based on Black Widow, Iron Man and Captain America will be tagged “Be A Hero” and offer more than 30…

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