Dole and The Walt Disney Company Help Parents Encourage Healthier Eating through the Magic of Disney Characters and Storytelling
The Walt Disney Company and Dole Food Company continue their multi-year healthy living initiative with Disney’s Beauty and the Beast, featuring consumer promotions, digital integrations, in-store activities and Disney-branded fruits and vegetables. The ongoing collaboration serves as part of a nutrition alliance aimed at helping parents encourage their kids and families to make healthier food choices and formally launched last fall with a successful campaign around Disney’s Moana. The latest promotion, Disney Beauty and the Beast, features Belle, Beast, Lumiere…
