super bowl

Disney’s “Muppets Most Wanted” Hitch A Ride With Toyota For A Super Bowl First

January 31, 2014

The Muppets gang and Toyota will take a ride into history this year, connecting with Latinos across the country for the upcoming Toyota Highlander launch and the Muppets’ all-new big-screen adventure “Muppets Most Wanted,” in theaters March 21, 2014. The team will appear in two 30-second television commercials for the all-new 2014 Toyota Highlander that will debut on Fox Sports Deportes during the historic first Spanish-language broadcast of the Super Bowl on Sunday, February 2. In each of the spots,…

Zimmerman Advertising’s ‘Z Super Poll’ Finds Disney’s ‘Lone Ranger’ The Most Effective Ad of the 2013 Super Bowl

February 5, 2013

Jonathan

Walt Disney Blu-Ray / DVD, Walt Disney Company, Walt Disney Pictures, Walt Disney Television

The Ravens may have won the game, but it was the movies that scored the biggest in Zimmerman Advertising’s first-ever Z Super Poll. Disney’s Lone Ranger and Oz, The Great and Powerful, along with Universal’s The Fast the Furious 6 all had the greatest change in purchase intent, while brands such as Samsung, Calvin Klein and GoDaddy.com were sidelined by ineffective advertising. The findings are all a part of Omnicom-owned Zimmerman Advertising’s inaugural ‘Z Super Poll.’ Conceptualized by zQ, the…

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