storytelling

Disney and ABC Raise Awareness of the Importance of Reading with Nonprofit First Book Through ‘Magic of Storytelling’ Campaign

January 6, 2016

Disney announced that it will donate its 50 millionth book to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families. To celebrate this milestone, Disney and ABC are inviting consumers to join the fourth annual Magic of Storytelling campaign through a number of activities between now and March 31, 2016, including the first annual Disney Reads Day on February 6, 2016. The Magic of Storytelling campaign is a collaboration between Disney Publishing…

HSN To Launch ‘Modern Princess Collection By Coco Rocha’ As Part Of A Marketing Collaboration With Disney For Cinderella

February 23, 2015

Jonathan

Disney News, Walt Disney Company, Walt Disney Pictures

Innovative entertainment and lifestyle retailer HSN announced today that supermodel Coco Rocha will debut her first-ever apparel line Modern Princess Collection by Coco Rocha in March. The capsule collection, which features some of HSN’s top designers and brands across fashion, footwear, jewelry, accessories, home and beauty, is part of a larger assortment of merchandise inspired by Disney’s all-new action movie Cinderella. To promote the collection and the film, HSN – through a multifaceted marketing collaboration with Disney – has developed…

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