Disney and ABC Raise Awareness of the Importance of Reading with Nonprofit First Book Through ‘Magic of Storytelling’ Campaign
Disney announced that it will donate its 50 millionth book to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families. To celebrate this milestone, Disney and ABC are inviting consumers to join the fourth annual Magic of Storytelling campaign through a number of activities between now and March 31, 2016, including the first annual Disney Reads Day on February 6, 2016. The Magic of Storytelling campaign is a collaboration between Disney Publishing…
