promotion

Pringles And Star Wars™ Reveal Top Seven Fan-Generated Videos From “The Force For Fun” Promotion

May 8, 2013

Disney News, Walt Disney Company, Walt Disney Pictures

Until now, the will of the Force has sought to bring balance to the universe, and with Pringles® in the picture, the Force has a new mission – to deliver snackable fun. As part of the Pringles® and Star Wars™ “The Force For Fun” promotion, more than a thousand fan-generated video ideas were crowdsourced through Tongal.com and narrowed down to seven final videos competing for a grand prize of $25,000 and the chance to be featured as a Pringles® national…

Zimmerman Advertising’s ‘Z Super Poll’ Finds Disney’s ‘Lone Ranger’ The Most Effective Ad of the 2013 Super Bowl

February 5, 2013

Jonathan

Walt Disney Blu-Ray / DVD, Walt Disney Company, Walt Disney Pictures, Walt Disney Television

The Ravens may have won the game, but it was the movies that scored the biggest in Zimmerman Advertising’s first-ever Z Super Poll. Disney’s Lone Ranger and Oz, The Great and Powerful, along with Universal’s The Fast the Furious 6 all had the greatest change in purchase intent, while brands such as Samsung, Calvin Klein and GoDaddy.com were sidelined by ineffective advertising. The findings are all a part of Omnicom-owned Zimmerman Advertising’s inaugural ‘Z Super Poll.’ Conceptualized by zQ, the…

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