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The Ravens may have won the game, but it was the movies that scored the biggest in Zimmerman Advertising’s first-ever Z Super Poll. Disney’s Lone Ranger and Oz, The Great and Powerful, along with Universal’s The Fast the Furious 6 all had the greatest change in purchase intent, while brands such as Samsung, Calvin Klein and GoDaddy.com were sidelined by ineffective advertising. The findings are all a part of Omnicom-owned Zimmerman Advertising’s inaugural ‘Z Super Poll.’ Conceptualized by zQ, the…
