jimmy pitaro

Star Wars Fans Invited to “Find the Force” as Unprecedented Augmented Reality Event Sweeps the Globe for Force Friday II

Star Wars Fans Invited to “Find the Force” as Unprecedented Augmented Reality Event Sweeps the Globe for Force Friday II

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up…

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Snow White and the Seven Dwarfs

Saks Fifth Avenue and Disney Announce Holiday Collaboration to Celebrate 80th Anniversary of “Snow White and the Seven Dwarfs”

Saks Fifth Avenue and Disney today announced a magical collaboration to celebrate the holidays at Saks stores this winter. The two iconic brands will come together to delight shoppers this holiday season by creating one-of-a-kind experiences across Saks’ 41 stores in the U.S. and Canada. This November, Saks’ annual holiday window unveiling in New York will celebrate “Snow White and the Seven Dwarfs.” The collaboration includes special Disney-inspired fashion, accessories and giftable items created by premier designers and available in all Saks stores…

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Code.org, Disney and Star Wars Launch Hour of Code “Build-Your-Own-Game” Tutorial to Broaden Computer Science Participation

Today, Code.org unveiled a Star Wars-themed computer science tutorial featuring Princess Leia, C-3PO and R2-D2 as well as Rey and BB-8 from the upcoming film Star Wars: The Force Awakens. The online lesson kicks off the third-annual global Hour of Code campaign, in honor of Computer Science Education Week, December 7-13, 2015. Thanks to Disney and Star Wars, students will learn to write code that allows them to create fun challenges and games using Star Wars characters. Participants will join…

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Disney Interactive and VEVO to Launch Family-Friendly Music Destinations

  Disney Interactive and VEVO, the world’s leading all-premium music video and entertainment platform, are joining forces to create premier family-friendly music experiences. The partnership will include co-branded complementary destinations. Disney will feature videos from VEVO’s premium catalog of more than 50,000 music videos on Disney.com, and Disney will curate and program the family-friendly music video experience across VEVO’s online, mobile/tablet and connected TV platforms. As part of the pact, Disney Interactive, Disney Music Group and Radio Disney will collaborate…

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