franchise

Iconic Star Wars Kraft Macaroni & Cheese Joins the World’s Largest Memorabilia Collection of the Franchise in New Commercial and more!

October 19, 2015

Disney News, Star Wars, Walt Disney Company

Two iconic brands deeply rooted in American culture, KRAFT Macaroni & Cheese and Star Wars, are joining forces to give fans an out-of-this-world experience. The new KRAFT “Star Wars Macaroni & Cheese” campaign transcends generations with the launch of TV commercials and the KRAFT Star Wars Room – an interactive website giving fans exclusive access to explore rare Star Wars memorabilia, including boxes of limited-edition Star Wars KRAFT Macaroni & Cheese and collectible character posters. KRAFT is celebrating the shapes’…

Star Wars™ by Stride Rite® Trilogy of the Light Collection Offers Unique Light-Up Technology

February 15, 2013

Jonathan

Disney News, Diz on Demand, dizradio, Walt Disney Company

Stride Rite®, the leader in premium children’s footwear, today announced the introduction of its Star Wars™ by Stride Rite® Trilogy of the Lights, an epic collection of sneakers with unique light-up technology only available through the innovation of Stride Rite. The collection features three sneaker styles inspired by Star Wars characters and lore, each with its own unique light-up technology. The Morphing Lightsaber™ sneaker features Push to Change light-up technology and puts the power of choosing either the light or the dark side of the Force. The…

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