Force Friday

Star Wars Fans Invited to “Find the Force” as Unprecedented Augmented Reality Event Sweeps the Globe for Force Friday II

August 25, 2017

Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi. The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up…

Toys”R”Us To Unveil New Star Wars Merchandise At Midnight Events Around The World On September 1

August 25, 2017

Jonathan

Disney News, Lucasfilm, Star Wars

Millions of Star Wars™ fans across the globe are gearing up for an out-of-this-galaxy celebration in honor of Force Friday II – the worldwide debut of all new products inspired by the upcoming theatrical film, Star Wars: The Last Jedi. Beginning at midnight (local time) on Friday, September 1, Toys”R”Us® stores in the U.S. and select stores around the world will host special midnight celebrations, giving customers of all ages the opportunity to be among the first to purchase hundreds of new Star Wars items, like the…

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