first book

Disney and ABC Invite Families to Read Together During Fifth Annual “Magic of Storytelling” Campaign and Second Annual Disney Reads Day

January 4, 2017

Today, Disney and ABC announced it will donate up to one million books to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families, during its fifth annual Magic of Storytelling campaign from now through March 31. The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids, and bring books to underserved communities across the country. Over the past 16 years, Disney has donated 57…

Disney and ABC Raise Awareness of the Importance of Reading with Nonprofit First Book Through ‘Magic of Storytelling’ Campaign

January 6, 2016

Jonathan

Walt Disney Company

Disney announced that it will donate its 50 millionth book to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families. To celebrate this milestone, Disney and ABC are inviting consumers to join the fourth annual Magic of Storytelling campaign through a number of activities between now and March 31, 2016, including the first annual Disney Reads Day on February 6, 2016. The Magic of Storytelling campaign is a collaboration between Disney Publishing…

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