WallFlower Jeans, the All-American Junior lifestyle brand, announced today that Auli’i Cravalho will be the new face of the brand, kicking off the Fall 2017 campaign in time for the Back-to-School season. The Hollywood newcomer will star this Fall on NBC’s “Rise,” while fronting the #FeelingIt campaign for WallFlower.
“There is nothing more beautiful than wearing something that makes you feel like you, and that’s what WallFlower makes me feel like. So comfortably and fashionably me!” says Auli’i Cravalho. “WallFlower caters to many different styles, tastes, shapes and sizes and I appreciate it because I’m changing, and I am so grateful that the brand changes as well.”
The Fall ’17 collection places an emphasis on “Buy Now, Wear Now” and “curating your own closet.” The newest offering includes a line of denim with adjustable hems, giving customers the ability to alternate their own denim lengths. These adjustable ankle lengths create versatility between seasons, allowing customers to transition the same pair of jeans from Fall to Spring. Other key design elements for Fall 2017 include unique hem treatments, embellishments, destructed denim and velvet and plush sleeved jackets. Additional offerings for Fall include tops, dresses, footwear, hosiery, handbags, jewelry, intimates, and sleepwear, as well as cold weather accessories. Swimwear will be added for Spring 2018.
“These new offerings are a direct result from the brand’s commitment to listening to our customers,” says Nathan C. Mamiye, President of WallFlower Jeans. “We’re always striving to improve our brand and will continue to evolve to provide more; more accessibility, more affordability and more quality. With that said, we are very excited to be working with Auli’i as her drive and strong-will is very synergistic with the brand.”
The Fall campaign continues to capture the exuberance of the coming of age and transformation in style that is at the heart of the WallFlower brand. Launching with a Back-to-School sweepstakes celebrating Auli’i as the new brand ambassador, #FeelingIt will encourage consumers to find their own style. Inspiration from coveted fashion influencers on how to style key WallFlower pieces will also be shared on brand social platforms.
Follow WallFlower Jeans and Auli’i on social media as she encourages fans to push beyond their limits through fashion and creativity. To stay up to date on the latest news and get fashion inspiration, follow @wallflower on Instagram and @WallFlowerJeans on Facebook and Twitter.
WallFlower is available online at www.wallflowerjeans.com and most department stores, and specialty stores across the U.S. such as Kohl’s, Meijer, Fred Meyer, Bon-Ton, Shopko, Stage Stores, JCPenney and Von Maur.