Kohl’s Department Stores announces today a collaboration with Disney on a national call for a Sing Your Heart Out campaign. Now through September 29, fans of the movie “Frozen” and aspiring singers nationwide can submit videos of themselves singing “Let it Go” for the chance to be included in a Kohl’s holiday commercial that will air during the 2014 American Music Awards (AMAs) broadcast.
“The American Music Awards kick off the most important time of the year for Kohl’s, the holiday season,” said Michelle Gass, Kohl’s chief customer officer. “This year we are excited to build upon our successful partnership with Disney to connect with customers in a fresh, relevant and emotional way through the incredible phenomenon of the movie, ‘Frozen.’ Families will be sharing videos of their performances of the hit song ‘Let It Go’ for a chance to star in our holiday campaign. We will also be engaging them through the selection process by providing them with opportunities to vote on which video will be included in the final spot.”
Now through Monday, September 29 videos can be submitted via Disney Interactive’s new Disney Applause app, available for iOS and Android, or on the web at www.disney.com/frozenfriday. The finalist videos will be selected based on the following criteria: Musical Talent (60%), Personality and Style (20%), and Creativity (20%). Winning singers will in turn have the opportunity to be featured in spots that will air on Sunday, November 23 during this year’s AMAs. For official rules and more information, visit: www.disney.com/frozenfriday.
A one-stop shop for everything “Frozen”, Kohl’s and Kohls.com will offer a full assortment of product, including a wide variety of exclusive styles, inspired by the Disney phenomenon this holiday season. From essential toys and apparel to unexpected home and electronic goods, customers will be excited to discover “Frozen” for the entire family at incredible savings. Customers are encouraged to share their favorite “Frozen” finds with @Kohls using #FrozenFunAtKohls.
Disney Applause app download links:
On the web at www.disney.com/frozenfriday