Are Marvel Avengers’ fans bold enough to be a Super Hero? Doritos, a flagship brand from PepsiCo’s Frito-Lay division, is teaming with Marvel Studios for a bold new program that seeks to answer that question. It’s all part of a partnership to celebrate the upcoming nationwide release of “Marvel’s Avengers: Age of Ultron.” As an official partner, the Doritos brand will reveal new Avengers-themed video content, a sweepstakes to win experiences and rewards inspired by the film and exclusive digital videos providing a look at new Avengers Super Heroes Scarlet Witch and Quicksilver.
Bold Actions for Heroic Prizes
The Doritos brand recently gave six consumers the opportunity to release their inner Super Hero by completing an Avengers-themed “Bold Challenge.” After the mission, the fans were surprised with the ultimate reward: tickets to attend the London premiere of “Marvel’s Avengers: Age of Ultron.”
The challenges were captured on film and will be released as digital shorts in early April. To view the content, please visit www.YouTube.com/Doritos.
Assemble the Avengers
In addition to the bold challenges, fans nationwide can now “Assemble the Avengers” to unlock once-in-a-lifetime experiences and rewards inspired by the film. Now through May 9, six Doritos tortilla chip flavors and snacks will feature a member of The Avengers through specially marked packaging, including Captain America™ and Cool Ranch; Iron Man™ and Nacho Cheese; Thor™ and Spicy Nacho; the Incredible Hulk™ and new Jacked 3D Jalapeno Pepper Jack; Black Widow™ and Jacked Ranch Dipped Hot Wings; and Hawkeye™ and Dinamita Chile Limon.
Select packages feature a sweepstakes entry code for consumers to submit toward their choice of 41 unique daily drawings, ranging from a limited-edition Captain America shield to a trip for two to visit Avengers’ film locations in South Africa. Those who collect all six Avengers-themed Doritos products are eligible to win bonus prizes, such as exclusive digital comics and limited-edition reprint comic books. For more information and official rules, please visit www.Doritos.com.
New Videos Revealed
Leading up to the film’s release on May 1, the Doritos brand will launch two new digital videos, sharing an extended look at Scarlet Witch and Quicksilver. The videos are only available at www.Doritos.com.
“We know our consumers are always looking for the best and boldest experiences, and this collaboration with Marvel gives them the chance to do just that— against the backdrop of the most anticipated movie of the year,” said Jeff Klein, vice president of marketing, Frito-Lay. “Through this partnership, fans can seize the moment and showcase their inner Super Hero.”
Set for release on Friday, May 1, “Marvel’s Avengers: Age of Ultron” is the highly anticipated sequel to the 2012 blockbuster “Marvel’s The Avengers,” the third-highest-grossing movie of all time worldwide.
The partnership with Marvel Studios is part of a global promotion available to Doritos fans in more than 20 countries. For more information, please visit www.Doritos.com