Zimmerman Advertising’s ‘Z Super Poll’ Finds Disney’s ‘Lone Ranger’ The Most Effective Ad of the 2013 Super Bowl
The Ravens may have won the game, but it was the movies that scored the biggest in Zimmerman Advertising’s first-ever Z Super Poll. Disney’s Lone Ranger and Oz, The Great and Powerful, along with Universal’s The Fast the Furious 6 all had the greatest change in purchase intent, while brands such as Samsung, Calvin Klein and GoDaddy.com were sidelined by ineffective advertising. The findings are all a part of Omnicom-owned Zimmerman Advertising’s inaugural ‘Z Super Poll.’ Conceptualized by zQ, the…
