Boursin® cheese, known for its “Made to Wow” tagline, has entered into a multi-year agreement with Walt Disney World Resort as an Official Sponsor of the Epcot International Food & Wine Festival. This agreement is part of a broader multi-year alliance between Disney and Bel USA’s Mini Babybel brand. 

The 75-day epicurean extravaganza, which kicks off at Epcot Aug. 31 and runs through Nov. 13, will delight food aficionados from around the globe with culinary demonstrations, seminars, musical performances, celebrity chef appearances, tasting events, and more. 

Boursin cheese will be featured in culinary demonstrations on Sept. 2-3, where Walt Disney World chefs will create unique dishes using Boursin as the lead ingredient.  It will also appear in a marketplace called The Cheese Studio, which will feature three options of delicious, small portion tasting plates available for purchase.

“With Boursin cheese, we’re always focused on opportunities that will allow our consumers to create ‘wow’ experiences and build upon Bel Brands’ mission of ‘sharing smiles through unique experiences of dairy goodness,'” said Francis Perrin, chief marketing officer of Bel Brands USA, makers of Boursin cheese. “The relationship with the festival delivers just that—a unique culinary event in one of the most fun and renowned vacation destinations in the world.” 

Boursin cheese is truly a culinary and entertaining cheese lover’s brand with a loyal foodie following. The Epcot International Food & Wine Festival provides an exceptional opportunity for Boursin to increase its visibility and deliver distinctive experiences at the premier culinary event at Walt Disney World Resort.