Hot Topic, Inc. Announces Purchase of Assets of Her Universe, Proprietary Fangirl Brand

Hot Topic, Inc. Announces Purchase of Assets of Her Universe, Proprietary Fangirl Brand

Hot Topic, Inc. Announces Purchase of Assets of Her Universe, Proprietary Fangirl Brand

Hot Topic, Inc. today announced that the company has acquired certain assets of Her Universe LLC from Founder Ashley Eckstein and The Araca Group. Hot Topic will operate the Her Universe brand e-commerce and wholesale businesses as a division of Hot Topic, Inc.

The acquisition of Her Universe, a fashion-forward apparel and accessories line for the female sci-fi and fantasy fans, will strengthen Hot Topic’s offerings and solidify its position as the go-to destination for pop culture.

“We are very excited to partner with Ashley Eckstein and Her Universe,” said Steve Vranes, CEO of Hot Topic. “We have worked closely with Ashley, Araca, and Her Universe over the past six years, together bringing fangirl fashion to a growing community of passionate fans. Ashley and Araca have built an incredible brand with a loyal customer base, and we look forward to supporting Her Universe in this new capacity.”

“I am thrilled to be bringing Her Universe to the Hot Topic family of brands,” said Ashley Eckstein, Founder of Her Universe. “Six years ago I founded Her Universe with the mission to create an empowering community and t-shirt brand for fangirls. We’ve since grown into a fashion, entertainment, publishing and lifestyle brand. Operating as a division of Hot Topic, Her Universe will continue to be a stand-alone brand selling to various retailers but with the support needed to grow the company in ways I have always dreamed.”

“We have had a tremendous experience building Her Universe alongside Ashley for the past six years,” said Mike Rego, CEO of The Araca Group. “Steve and his team at Hot Topic presented an incredibly compelling vision for the future of the brand, and we feel extremely confident that Hot Topic and Ashley will together now lead Her Universe in ways that will satisfy and delight fans for years to come.”

http://www.heruniverse.com

Havaianas Announces Collaboration With Walt Disney Animation Studios’ Moana

Havaianas Announces Collaboration With Walt Disney Animation Studios' Moana

Havaianas Announces Collaboration With Walt Disney Animation Studios’ Moana

Havaianas, known for energetic and vibrant Brazilian designs in footwear, announced today they will be teaming up with Walt Disney Animation Studios’ upcoming comedy adventure “Moana,” which hits theaters November 23, 2016.

Since being named the official flip-flops of Walt Disney World and Disneyland Resort, Havaianas has expanded their strategic alliance and designed numerous Disney-themed styles, however, “Moana” will be the brand’s first collaboration in conjunction with the release of a film.

“We are inspired by the ingenuity of each and every Disney film, and we look forward to reaching a new generation of fans through this collaboration,” said Marcio Moura, Havaianas’ USA President. “The opportunity is a natural fit, not only because of our existing Disney Alliance partnership, but also because the vibrant and tropical setting of Moana is synonymous with the spirit of Havaianas.”

As a World Premiere sponsor of “Moana,” Havaianas will have a brand presence at the red-carpet premiere and party in Hollywood on Nov. 14, 2016.

Walt Disney Animation Studios' Moana

Walt Disney Animation Studios’ Moana

Havaianas is excited to welcome Moana into a long line of beloved Disney characters represented on its footwear, and in celebration of the collaboration, will be launching a sweepstakes to co-promote the film and the Moana product in-stores.

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